between black and white are many shades of grey

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Marketing, communications, social media and product development from concept to execution |

PRODUCT MARKETING

Develop and oversee marketing activities on a global basis by establishing direct go-to-market strategies, brand positioning and activation plans. Work collaboratively with internal and external teams to create strategy, competitive positioning and unified marketing materials across all touch-points needed for existing and aspiring international brands.

This includes executing communications/public relations, event, team and athlete sponsorships and social media plans across a variety of media.

 

Sales and sales force management from wholesale to retail and from domestic to global |

PRODUCT SALES

From the retail sales floor to brand sales representative to fully developing and managing an international sales force, I bring an enthusiastic, collaborative, and dedicated approach to brand representation and growth.

With over 30 years of experience in the action sports, ski and outdoor marketplace, your company receives the ultimate proficiency in both B2B and B2C market sectors.

 

Website, catalog and brick and mortar retail development and operations |

COMMERCE DEVELOPMENT

From brick and mortar retail to wholesale, catalog and online commerce operations, my background in owning, managing and helping grow a variety of businesses offers a unique understanding and global perspective of business development.

Your benefit is real-world value in helping build your business and brand's sales and market presence.

 

Award winning creative graphic design services from print to web |

GRAPHIC DESIGN

Many say print is dead. But I don't think so. Even in today’s techno-world, investing in print communication to support digital efforts is vital for a well-rounded and targeted campaign. I can help you develop collateral that is fresh, unique, on-brand and effective.

However, a web presence is still a critical element to any successful marketing effort. Whether it's a few well placed digital ads, or an integrated online retail or brand experience, your company/brand can take a commanding presence through an aesthetically on point, and compelling campaign that exceeds your standards and your audiences expectations.

Graphic design services are available per project or as part of a complete marketing program.

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< 2018   MY work Timeline   1984 >

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head of marketing

MT Imports Inc. |Parajumpers

M.T. Imports, Inc. since 2005 is the former distributor and currently handles USA and Canadian subsidiary operations for Parajumpers apparel from Italy. from our showrooms in new york city and toronto, Parajumpers is featured at leading specialty retailers and major department stores such as Nordstrom and Bloomingdales.

 

founder + President

SYNC Performance

Founder and President of SYNC, a Vail Colorado USA based brand in the high performance world of alpine skiing apparel and gear focused on the mountain athlete. SYNC is a purpose driven, high-quality performance apparel brand made for the most demanding mountain athletes.

SYNC helps athletes push limits, challenge the status quo and strive for that which is beyond the horizon. This dedication to the athlete guarantees SYNC delivers the best products for your best performance.

 

founder + President

Ski Racing Development |SRD

Founder and President of Racing Development Inc., a leading specialty catalog (Ski Racing Development/SRD) and online supplier and manufacturer of alpine ski racing products with sales worldwide. Our print catalog was widely distributed to the whole of the American and Canadian licensed ski race community.

Ski Racing Development/SRD was purchased in October 2013, and re-branded As SYNC January 2014 by SRD USA LLC.

 

Founder + President

1to3go

1to3go provided and continues to offer Marketing, Sales, Communications, Social Media, E-Commerce, Retail, Graphic Design and Operations consulting services to action, outdoor and winter sports industry leaders including:

• 10-S
• Apogee Sports
• ARG Group
• Bogner GmbH
• Catalyst Communications: TREK Bicycles
• CLIF Bar
• Gravity Sports Marketing: Yahoo and United Artists
• Krimson Klover
• M.T. Imports, Inc.: Parajumpers
• POC Sports
• SWATCH
• and others...

1to3go Provides strategic direction for Marketing, Sales, Product Development and Graphic Design in alignment with Brand Identity and goals for Product Launch and Go-to Market strategies.

 

product development Group manager

Spyder Active Sports

Product Development Group Manager for Spyder, a premium brand with sales over 120m. Spyder is one of the most recognized and respected brands of high-performance, technically-oriented skiwear and outerwear in the world. Spyder was an official supplier to the U.S. alpine, Austrian and Canadian alpine national ski teams.

At Spyder I oversaw a Product development group creating a technical product line, including outerwear, race, knits and accessories.

 

Apocalypse & Now

Director of Sales and Marketing for the pioneering French winter sport manufacturing company Apocalypse and Now snowboards prior to their move to Taiwan/China. Apocalypse was founded in France by snowboard pioneer Regis Rolland, often considered the “Jake Burton of Europe” and star of the classic Apocalypse Snow film series.

Oversaw all global marketing and sales efforts for the 4th largest snowboard/binding manufacturer worldwide.

 

OWNER

Station Verbier

Founded and evolved Station Verbier, an exclusive high-end street and outer wear specialty retailer into one of the most popular retail stores in Vail Colorado. Directed and managed all facets of retail operations.

 

President

Euromode Ltd.:
  •Torstai & Club A
  •Tapis Volants
  •Phoenix

My company Euromode helped develop the global marketing plan for Torstai's Club A. Club A become perhaps the most visible brand in the ski media during the 1980’s and was sold at hundreds of the most prestigious ski and specialty shops in the world. Club A also sponsored the legendary films, Blizzard of Aahhh's and License to Thrill as well as the USA,Norwegian and finnish freestyle ski teams.

Responsible for all phases of a multi-national operations and sports marketing. Torstai achieved sales world-wide in excess of $40 million during my tenure.

 

University of Denver - Daniels College of Business, Denver CO

BSBA | Marketing and International Business | 1979 – 1983

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About

Barry Levinson is an entrepreneurial professional with strong marketing, sales, design and operational skills with more than three decades of experience in the sport apparel and equipment industry. Working from both the wholesale and retail perspective, Barry has a record of successfully developing, managing and launching brands domestically and globally to deliver profit and revenue growth.

Mr. Levinson was most recently Founder and President of SYNC Performance Apparel, where he was responsible for launching its highly acclaimed technical outerwear brand. Prior to his time at SYNC, Barry was Founder and President of Racing Development Inc./SRD, a leading supplier of technical ski racing apparel and equipment. Prior to that, he served as Product Development Manager of Spyder Active Sports. Before that, Barry was Director of Sales and Marketing of Apocalypse Snowboards, where he launched the “Now” division, created brand extension categories and developed private OEM manufacturing for many major suppliers.

Perhaps Barry is most well known for his company Euromode Ltd. and its brands Torstai/Club A being one of the most popular, visible, influential and fastest growing skiwear companies of its time. Barry has also provided consulting services to leading brands including POC Sports where he introduced the brand to the USA market, Bogner, Swatch and many others.

Barry is an avid alpine and backcountry skier, road and mountain cyclist and is still a part-time private ski instructor at the Vail Ski School. He previously completed the legendary Haute Route and Ortler ski tours and has a long history of world travel. Barry is also the Co-Founder of the Berlack and Astle Memorial Fast Skier Award Scholarship now entering its 10th year.


For a full bio click here.

For full resume/cv click here. Request password here.


 Backcountry skiing in Mayflower Gulch | Summit County Colorado

Backcountry skiing in Mayflower Gulch | Summit County Colorado

 

< 2018   consulting projects   1987 >

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Support great causes

R4 >
ROCK HILL RUN & RAMBLE

Since 1994 the R4 5k run has raised well over $1,100,000 to
benefit the Leukemia & Lymphoma Society and the
Trevor Loughlin Foundation.

 

JUNIOR SCHOLARSHIP >
BERLACK & ASTLE MEMORIAL AWARD

Co-Founded the Berlack aND Astle "Fast Skier" Junior Alpine Scholarship Award with World Cup Supply in 2009.

 

SYNC TEAM & SYNC COLORADO SKI CUP >
SUPPORTING JUNIOR RACING

Founder of SYNC Junior Team which evolved from the
SRD Squadra, Now entering its 13th year of sponsorship.

 

HIGH FIVES >
HIGH FIVES FOUNDATION

SYNC Partnered with the High Fives Foundation in 2015.

Bio

Born and raised in a small village in upstate New York at the foothills of the Catskill Mountains, I enjoyed sports such as basketball and tennis, but my passion was always in skiing. This pursuit started at the age of three at our small local hill. I then spent the next 15 years following skiing and all aspects of the sport and industry – from the annual consumer ski show in New York City to ski trips to larger ski areas in New York and Vermont -- but it was never enough.

When it became time to select a college, I took the opportunity to make the move to Colorado, where I attended the University of Denver, and graduated with a Marketing and International Business degree. When my hopes to race for the University of Denver were dashed due to the downsizing the alpine program in the 1980s, I took advantage of the opportunities to work in the industry, taking part-time positions at Denver ski shops, AlpenCourt and Hagan Sports, while also venturing out to other ski areas across the state, all in the name of “market research.”

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 Backcountry Skiing at Boston Mines | Colorado

Backcountry Skiing at Boston Mines | Colorado